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Reputation Monitoring
Monitoring Your Reputation on Google
In addition to social media and review websites, your reputation exists on Google, which is basically the entire rest of the Internet. This includes blogs, news websites, even mug shot websites and the like. It’s tougher to pin down monitoring in this area because it is simply so large and spread out, but that doesn’t mean you can’t do it.
Monitoring online allows you to learn about new links, news stories, and more — and finding out right away gives you a chance to respond. Monitoring tools can let you know as soon as a webpage has changed, if there’s a new search result for your name, even if someone has used your image.
Online Reputation Monitoring Tools
- Google Alerts: If you use just one reputation monitoring tool, Google Alerts is the one. It will tell you about any new mentions of your name, your brand’s name, product names, and anything else you’re concerned about. Check out our guide to setting up a Google Alert for more.
- Google Autocomplete: Google’s autocomplete feature can say a lot about what people think about your reputation. When a name or phrase is typed into Google, the search box will automatically pop up with what it thinks might be what users are looking for. For a company, a bad autocomplete term might be “Your Company fraud” or “Your Company complaints,” but more positive ones would be “Your Company charity” or “Your Company new location.” To take a look at what Google thinks of your reputation, simply go to Google.com and start typing your name to see what pops up.
- WatchThatPage: Have a page about you that you’re concerned about? Set up a WatchThatPage alert to find out any time a page on the Internet is updated or changed.