Business Reputation Management Process
1. Research & Development
Every internet reputation management campaign begins with a painstaking research phase. First, we identify the subject’s—that’s you or your company—top search phrases. These might include variations on names, key titles or services, and other phrases that searchers readily associate with you.
As part of the online reputation management services process we identify and build websites, business directory listings, social media profiles, existing blogs, and other owned properties that you control and influence. We build those you need, but don’t have in place yet.
2. Content Creation
Content creation is one of the most time-consuming pieces of the online reputation management services process. But you can’t neglect it, as it’s the foundation of every successful campaign. Your content campaign includes these steps:
Brainstorming. Once we understand your brand we brainstorm content ideas designed to appeal to the kinds of people who may consume your content. At this point we’ve reduced these people to a representation called a Persona that enables us to visualize that archetypical person.
Presentation. We lay out basic content outlines and subjects for your approval and feedback. Often we’ll request new ideas and feedback on the ones we’ve already come up with.
Based on the amount and frequency of content we create,we devise a publishing plan that keeps your reputation management trains running on time. This schedules content publication across many of your content channels, from posts on owned websites and blogs to articles on third-party sites and deployment to high-authority news aggregators.
We use a combination of manual and automatic publishing systems. That way timed content can be deployed according to a schedule, but trending timely content can be created and published on short notice.
What’s the use of a comprehensive content and publishing plan if no one sees its fruits? Along with great content, promotion is key to the internet reputation management process. To streamline promotion, we separateyour content and properties into three distinct groups:
Owned promotion. Reach out to the reader base on properties you own, including your blog and personalwebsite, using new and existing tools like email lists and SEO.
The prices were very reasonable for the service they provided. All publications they released put my name in a very positive light and really gave me relief knowing I was cared for and that my online image is viewed well. I’m very pleased with my experience.
I thought the process was fairly quick for the scope of the work. I tasked them with suppressing some negative content that had been published about a friend of mine. It hurt both of our firms and InternetReputation.co did a great job of restoring both of our online images to their former glory.
They were able to do exactly what I asked, which was suppress some negative published content from my past. Not only did they make it disappear, they added in better content I approve of instead. Fantastic job. I highly recommend them to anyone needing some help with reputation management.