Business Reputation Management

2. Content Creation

Content creation is one of the most time-consuming pieces of the online reputation management services process. But you can’t neglect it, as it’s the foundation of every successful campaign. Your content campaign includes these steps:

Brainstorming. Once we understand your brand we brainstorm content ideas designed to appeal to the kinds of people who may consume your content. At this point we’ve reduced these people to a representation called a Persona that enables us to visualize that archetypical person.

Presentation. We lay out basic content outlines and subjects for your approval and feedback. Often we’ll request new ideas and feedback on the ones we’ve already come up with.

• 3. Publishing

  Based on the amount and frequency of content we create,we devise a publishing plan that keeps your reputation management trains running on time. This schedules content publication across many of your content channels, from posts on owned websites and blogs to articles on third-party sites and deployment to high-authority news aggregators.

  We use a combination of manual and automatic publishing systems. That way timed content can be deployed according to a schedule, but trending timely content can be created and published on short notice.

4. Promotion

What’s the use of a comprehensive content and publishing plan if no one sees its fruits? Along with great content, promotion is key to the internet reputation management process. To streamline promotion, we separateyour content and properties into three distinct groups:

Owned promotion. Reach out to the reader base on properties you own, including your blog and personalwebsite, using new and existing tools like email lists and SEO.