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Search engine optimization (SEO) influences the visibility of a webpage on search engines for certain keywords. Algorithms consider each page’s quality, trust, popularity, user experience, and topical relevance when ranking a page. Ideally, SEO will result in a top search engine result ranking for a single desired website or page.
SEO can be broken down into on-page and off-page factors. On-site strategies improve content quality, relevance, site architecture, user experience and interlinking. Off-page tactics improve expertise, authority and trust (E.A.T.) through link building and public relations. You can make these improvements on a single page or an entire website depending on your goals.
SEO typically targets just one website or webpage to rank well in search engine results, while Google search reputation management promotes several websites. This may involve signing up for multiple social media platforms, performing public relations, or maintaining a presence on review website.